Data science is a slippery term that encompasses everything from handling data – traditional or big – to explain patterns and predict behavior. Data science is done through traditional methods like regression and cluster analysis or through unorthodox machine learning techniques. Keep reading to get an overview of this 21st century buzz…

To what extent is ML and AI being utilized in Market Research today? Is it at the cutting-edge of AI technologies or still in the early stages of adoption? Keep reading to dive deeper…

Artificial intelligence and Machine Learning are taking more and more relevance in businesses to make critical decisions, and create innovative products. Let’s face it; AI already exists in our daily routine for every action we do.

With increasing data the analytics will only gain momentum for the foreseeable future and will be at the core of countless new technology solutions.

One of the most powerful and compelling types of AI is computer vision which you’ve almost surely experienced in any number of ways without even knowing. Keep reading to learn more about it.

"The need for high-quality, trustworthy data in our world will never go away"

As true has it may be, compromised data quality hurts in more ways than expected. Read on to know more..

Doing your own market research on a regular basis is essential for keeping up with current market trends and maintaining a competitive edge. Whether you are starting a new business, expanding, or developing new products, conducting market research is essential. It helps you to understand your target market, increase sales, and spearhead business growth.

It’s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc. to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.

Involving a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.

Technique to ask questions to the target audience in an organized manner using surveys, polls or questionnaires. Received responses can be analyzed to make well-thought decisions for improving products and services, that will in turn help increase respondent satisfaction levels.

Market research is the action or activity of gathering information about market needs and preferences. This helps companies understand their target market — how the audience feels and behaves.

The Big Data wave has changed ways in which industries function. With Big Data has emerged the requirement to implement advanced analytics to it. Now experts can make more accurate and profitable decisions.

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